📋 Overview
Citizen Health is a healthcare technology company focused on connecting patients with clinical trials and advocacy resources. I joined as a consultant and over 10 months the role grew from targeted growth tasks to working on onboarding flows, partnership pages, analytics, and cross-functional launches.
💡 Context
Healthcare startups have unique constraints — HIPAA, complex user journeys, partnerships with Patient Advocacy Groups (PAGs), and stakeholders ranging from patients to pharmaceutical companies. The growth challenge wasn't just conversion rate optimization — it was building trust with vulnerable populations while satisfying investor expectations for metrics.
🛠 Tech Stack
🧠 Key Contributions
More than doubled the patient onboarding conversion rate through systematic funnel analysis, UX improvements, and removing friction points like unnecessary identity verification (Persona removal — months of alignment work that paid off).
Conceptualized and implemented custom landing pages for Patient Advocacy Group partnerships — each tailored to a specific disease community with unique messaging, trust signals, and onboarding flows.
Ran standups, coordinated cross-functional launches, managed email infrastructure (Sendgrid/HubSpot/Salesforce integration), and owned Amplitude analytics implementation across the platform.
Led the patient-facing app reskin and contributed to the broader patient app roadmap — balancing new feature requests against existing technical debt and user needs.
🎯 Role
Senior Growth & Product Consultant. Started at 3 days/week and grew into a near-full-time engagement. Led a team including engineers and collaborated with growth, marketing, and executive stakeholders. The role spanned growth engineering, product management, and technical leadership.
✨ Key Highlights
- More than doubled patient onboarding conversion rate
- Built custom PAG partnership landing pages driving new patient acquisition
- Ran daily standups and coordinated cross-functional launches
- Implemented Amplitude analytics across the platform
- Managed SSO implementation (Auth0) and email infrastructure
- 10-month engagement growing from part-time to near full-time